To Download or not to Download
Written on March 22, 2007
Wrock artist, Roonil Wazlib posted an interesting entry on her blog questioning the proliferation of Wrock songs on myspace that are not set up to be downloaded. The resulting discussion has proven to be pretty interesting.
I’ve already talked about my feelings on the issue near the end of this post. There was a comment in the discussion from DJ Luna Lovegood that caused me a certain degree of thought.
last summer i was hashing thru the idea that it’s funny how people expect musicians, particularly, to almost volunteer their work as if it’s their duty. ie.’you have talent-perform now!’ i came up with the comparison of being a secretary, ‘you type, type now-no pay’ that wouldn’t fly. or you work on cars, fix my car, for nothing!
This is of course, a completely valid and important comment. I’d never heard it put that way, and it is going to be a long time before I fully digest her comment.
This actually plays off something that I was contemplating sometime back about emusic. For those not familiar with emusic, it is a service similar to iTunes, but with out the DRM and much more indie centric. The main difference between emusic and iTunes is that instead of paying for each track individually, you pay a monthly fee and are able to download a certain number of songs with in that month. When the service first started they had a deal where you could pay a fee and get unlimited downloads. A year or two ago, they stopped this practice and now the biggest package is 75 downloads a month (which takes me about 15 minutes to go through). When emusic first got rid of the unlimited downloads, I remember that Cory over at boingboing decried the move and I agreed with him at the time. Several months ago a discussion about emusic over at the indiepop list garnered the comment from someone that there were a fair number of labels who are still waiting for emusic to pay them for some of the purchases made under this unlimited plan.
Now, I love the idea of being able to download an unlimited amount of music for a regular monthly fee. Hell, I’d pay a pretty hefty amount of money for that ability. That said, you couldn’t give me an unlimited amount of music if it meant that the bands and labels putting out that music were going to get screwed.
That said, and understanding that I’m not done chewing on Tina’s (aka DJ Luna Lovegood) comment, here’s my initial response to her comment.
It isn’t that I’m asking for artists to give me something for free, it is that I’m asking the artist to trust me.
Looking over my life and how I interact with various bands, I find that the bands who put the most faith and trust in their fans, were the bands that I supported with the most enthusiasm. They were the bands who’s merch I bought as much on principle, as want or need. They were the bands that I forced on friends and strangers. They were the bands that I talked about the most on mailing lists and newsgroups. The band put their faith and trust in their fans and I felt obligated to earn that faith and trust.
This year, since I’ve relaunched this blog, I’ve picked up a number of CDs that I really want to review for the site. Of all of those CDs though, the only one that I’m honestly annoyed with myself that I haven’t reviewed yet is Ultraklystron’s Romance Language. This is because it is an amazing album on a number of levels (forget chris or Front or Lars, as far as I’m concerned, Karl is so far ahead of all of them it only looks like he’s second string. He’s just getting ready to lap them and RL is all the proof you need). Though, I can’t help but notice that the entire album is freely available (as well as everything else Karl has ever done) for download. Is this a coincidence? Probably not.
In my previous post where I talked about downloading I mentioned tape trading and taper’s tax. Since it’s buried in that other post, I’ll quote it here.
A little story to illustrate. Back in the early days of what would become the jamband scene most of the big name acts were signed to major labels (Phish, Blues Traveler, Spin Doctors, even Aquarium Rescue Unit). One of the marvels that the labels could never wrap their heads around was that all of these bands allowed their fans to record their shows (which were universally seen as superior to their studio albums) and yet they still posted strong album sales. The labels could never figure out how they did this. Well, the secret was known as taper’s tax. We, the fans, knew that the bands had gone to bat for us over the whole recording shows thing. Labels did not like this practice and constantly tried to stop it. The bands had our back though, and we knew it. And so, the community created the process of taper’s tax. Taper’s tax was a unwritten agreement between the bands and the fans. If you collected shows from a band, then you bought their studio albums. You may never listen to those albums, but you bought them just the same. It was our way of helping to support the bands and to say thank you for them going to bat for us. On the other hand, bands that gave into label demands and limited or cut off recording of their shows, suffered swift retribution, as all but the hardcore moved on to other groups.
At the core of taper’s tax is the trust that the bands had in their fans. That unspoken agreement of ‘we’ll keep playing and letting you tape, you help us pay our rent and keep gas in the van’ was sacred to the fans.
One part of the whole taping thing I didn’t talk about was what happened when the scene started to grow.
It stands to reason that more people in a scene where something cool like taping is going on, means a greater chance that someone is going to try and make a buck off the practice. We knew this and understood it. As the scene got bigger the enforcement of that unspoken agreement got stricter. Where in the early days there was a gray area where people would sometimes stretch the agreement a little. Or do things like let newbies, who didn’t have anything to trade and were just sending blank tapes, send cash to cover return postage. As the scene started to grow these greys disappeared. Eventually, any sign of money or profit was not only frowned upon by the community, but attacked. There were huge flame wars on various lists as the grey areas were destroyed and the rules clearly set. All in an attempt to ensure that the unspoken agreement wasn’t violated. (interestingly, bands rarely got involved in these disputes. It was an internal matter).
It wasn’t just with in the scene though. In the mid 90s there was the rise of ‘beat the boots’ trees (a tape tree is a method of distribution for tapes). Someone would find out that a particular show was being being sold as a boot. They’d put a call out to the community to track down the best possible quality tape of the show (which was usually just as good, if not better, sounding then an official release of the show). The show would then be distributed as widely as possible in an attempt to limit the desire for the boot. Some would take it even a step further, printing up stickers that they would stick to the offending bootleg. These stickers would alert potential buyers that they could get quality recordings of the band, for free, by visiting a certain mailing list or usenet group or website. Some would even put an email address or some other contact information on the sticker.
The community did not mince words when it came to why they were doing this. The bands put their faith in their fans and the bootleggers were ripping the bands off, which meant the bootleggers had to be run out of business and the fans took the lead in doing so. It is important to note that this was purely an internal thing. Beyond that unspoken agreement, the bands were not involved. The fans did this purely of their own volition
At the end of the day, this is, in many ways, probably the hardest time to be a musician who has any hopes of making any kind of money from your art (even if it is just to recoup the money that you spent). The entire business model for musicians has been turned upside down and no one knows for sure how to make it work. It is hard to blame a musician for playing it conservatively when the money were talking about is going to be used for things like rent and groceries. Sure I’d love it if artists took Karl’s lead and put their albums up on their websites for free download. I can’t blame them for not doing so and I can’t honestly say that Karl is right in what he’s doing. I’m sure he’s missed out on album sales because he does this. I hope that he’s made a few in return, but I don’t know.
Perhaps the above is just me trying to justify my selfishness in wanting free music to feed my habit. May be I’m just a freak and most people wouldn’t care as much as I do about an artist putting their trust in their fans. I can’t help feeling though that as the once mighty corporate labels stumble down from their pillars and the music industry goes through its upheavals, that it is going to be the artists who have developed a relationship with their fans and who have learned to trust their fans, how ever that trust manifests, that will come out ahead in the end.
Then again, may be I’m just an idealist.
Filed in: Thoughts.


I’ve never heard about the taping thing before. That’s really interesting.
I think it’s so hard to balance the desire to be the best musician possible in every way, including being good to your fans, and still being able to make the music in the first place. Your post was a really good discussion of that.
Roonil
Well said, Matt, though I know you’re full-aware that you and I are on the same page concerning such topics. One of the reasons I’ve found it so easy (and so rewarding) to insinuate myself into the nerdcore hip hop community is that the line between artist and fan is nigh-nonexistent.
A great deal of this has to do with accessibility. If, for example, one wants to speak to YTCracker, one only has to hit him up through Gmail. Another contributing element – and this, too, is a biggie – is the fact that most active nerdcore artists freely share the bulk of their catalogue. Both Beefy and Ultraklystron offered two versions of their latest release: a freely downloadable version and a legitimate print version for sale. Despite that fact, I know that both have managed to sell a respectable number of the “premium†copies.
In the end, both conventional and nontraditional means of distribution were employed, thereby broadening the appeal of what can be viewed as a narrow genre. The same goes for the aforementioned YTCracker, whom, legend has it, made a torrent of his most recent album available simply for fans who wanted to ensure their interest pre-purchase, and so those of limited means wouldn’t have to go without.
While these are fairly drastic examples, I do feel that other genres could learn a bit of a lesson from this, one of nerdcore hip hop’s genuine strong points. I feel that this helps to strengthen the bonds within an artistic community, and, in essence, helps to legitimize what it sometimes viewed as a gimmicky musical manifestation.
When I wrote this piece I specifically stayed away from mentioning nerdcore as a whole. The reason for this is I think its to early to tell whether how you are seeing it is the truth or if the motivations are something else.
For instance, Beefy has explained in at least one interview that the reason that Tube Technology is freely available on the web is because some of the songs use beats that he pulled off the web and so he is not legally allowed to sell the album. In fact, if you check his site, you can’t buy his album. What you can buy is a sticker which comes with a free copy of the album. According the the interview, this is deliberate. He has also expressed enthusiasm over the fact that he’ll be able to sell his next album in a more traditional manner. It will be interesting to see what distribution models are chosen with regard to that second album.
Beyond that, I’d wager that many, if not most, nerdcore artists give away their albums because they are either unable to handle selling CDs or because they do not feel that anyone would be willing to buy their albums. It will also be interesting to see how many CDs continue to be offered for free as folks get a better handle on the business side of things.
I think this plays into our previous discussions about how few people in the nerdcore scene have any real connection to mature DIY scenes. And how this is affecting how they feel things need to be done.
That’s not to say that there aren’t folks in the nerdcore scene (beyond Ultraklystron I mean) who haven’t done exactly what I’m talking about above. Or that the scene won’t move in that direction eventually. I just feel its a little early to be holding them up as a victory. There’s a difference between giving away music that you don’t think anyone will pay for. And giving away music that you know people will pay for and risk having them not pay for it because it is free.
I am very interested in seeing where this goes in the future though. The nerdcore scene has the potential to be a very interesting scene if it can keep its momentum.
Also, I’m curious, do you know of any artists, besides Beefy and Ultraklystron, who are “selling” CDs and also giving the CDs away for free? (and no YT offering his CD for free for a limited time to a select group of people doesn’t count. Especially since I need to send another email to Nerdy South in an attempt to get the CD that I actually paid for)
Hey there, you bring up so many different points my mind is whizzing around. First I just wanted to add the conclusion of my quest for right or middle ground is that truly I agree that sharing music via internet is more useful to everyone-fans and artists alike. The stipulation remains to some degree because I have never grasped why artists are doomed to feeling guilty for exchanging their talents for money and if they become somewhat protective they are deemed as selling out or greedy capitalists. It is sadly assumed that if you create something in someway that you forfeit the rights to it because others would say they have the right to access a creation because you can’t literally put a barcode on an idea…this reminds me of catching a glimpse of an add for a Green Day(even though I have never been much of fan) show in 1994. They listed a top ten reasons of why their band had the right to ‘sell out’ including sleeping in other peoples vomit on squat floors. Basically they did their time.
I think that more specifically I want other’s to feel justified in selling their wares to support themselves. Although I think Matt of the Whomping Willows is extremely generous for offering such money to charity, I think it would be great if he could quit his day job so he could support his dream of consistently touring and recording. If I had a hundred extra bucks, I would give it to Whompy with a guarentee that he would spend it on traveling expenses only. There are other ways to be charitable without becoming a rubberband-stretching until you eventually break. Time is our most valuble asset.
In this era, I think that there ARE so many more options as opposed to hoarding your music from it’s fans. Other’s pointed this out in Roonil Wazlib’s blog comments including the extremely incredible access we all have to the world through the internet. I have said time and again to my more snobbish friends that MySpace musicians alone could do this; A person whistling a tune in South Africa, records it throws it up on MySpace, a farmer in Texas wheels his way onto the page, he loves it, it makes him smile all day whistling the same tune. That’s amazing!!!! Other points like the costs of recording and distributing can be pretty much nothing if you are crafty and burn your own. I also stand by my last sentiments that if you are a performer, playing shows and selling merchandise is the best way to make back your costs. I actually don’t offer merchandise, myself, although I did sell one CD of the DJ Luna Lovegood stuff. I help Darius(The Hungarian Horntails and my oldest son) by making most of his tee-shirts, he has put most of his earnings in a savings account, which is way cool!
EVERYBODY loves bootlegs! Live performances can be most magical, but it is really cool when the artist either gets copies or trades!
ahh…more ramblings, thanks!
Downloads play a hefty benefit in terms of marketing yourself. To borrow a phrase from copyright discussions, “for most [artists] the danger isn’t piracy, it’s obscurity.” The more freely available your stuff is, the more chance you have to find an audience.
I remember liking DJ Luna when I came across her page, but I haven’t heard her since. The Mudbloods, OTOH, have several spots in my iTunes heavy rotation playlist. Guess which band I check back on to see if there’s anything new?
There’s also this article over at techdirt that talks about the economics of scarcity, and music in particular (it’s more interesting than I make it sound.)
http://www.techdirt.com/articles/20070322/024237.shtml